I am Rumiana.

Most of my work is at the overlap of applied aesthetics, psychology and technology. My current focus is on designing digital user interfaces, but occasionally I also work on branding, marketing related, or various other design projects.

I love optimizing both processes and designs. Discovering how to make complex interfaces easy to understand, logical and intuitive, as well as beautiful and pleasant to interact with. I look for the perfect balance in a design strategy, aiming to deliver a delightful user-centered experience while reaching business goals. I strive for excellence and don’t rest until a design makes sense, looks good, serves a purpose, and makes a difference.

Interested in connecting with me? Drop me a line here, or find me on one of the social networks listed below.