JW Player Creative Direction & Design

As a hands-on Art Director I directly contributed to many internal design projects. You can view some of them here.

Led creative design efforts for all branding and marketing related initiatives during the two most dynamic years of growth of a New York based startup that pioneered video on the web. Gradually elevated the overall quality of the company’s online presence, and helped the company go trough a complete re-branding. The rebranding efforts included naming, new brand aesthetic and guidelines, a brand new website, and various marketing materials. The rebranding helped JW Player reach a new peak in world wide brand recognition and product adoption. Their flagship product, also named JW Player, is currently live on more than 2 million sites and streams billions of videos each month, across all devices.

Aesthetic Optimization
Brand Identity
Competitor Research & Analysis
Design Direction
Email Developmet
Front-end Development
Icon Design
Illustration
Infographic Design
Information Architecture
Input Flow Maps
Interaction Design
Photography
Project Management
Responsive Email Design
Strategic Design Research
Templates Planning & Dev
UI Design
Usability
User Flow Maps
UX Design
UX Evaluation & Analysis
UX Patterns Research
Visual Design