Just a few document previews from the UX research and strategy phase for the Longtail Video website redesign. The project included not only many UX improvements, but also moving the site from an outdated proprietary CMS to Drupal. The transfer and the redesign had to be done carefully, without disturbing the daily user flow, or making too drastic visual design changes. Yet we needed to simplify the flow, reorganize the content and improve the overall user experience. Research, planning and preparations were all taken seriously.
- Competitor Research & Analysis
- Design Direction
- Information Architecture
- Strategic Design Research
- Templates Planning & Dev
- UI Design
- Usability
- User Flow Maps
- UX Evaluation & Analysis
- UX Patterns Research